Optimise for your personas, not search engines. We all want our website in top listing of any search engine, but something to keep in mind is that, may be you want to make your site visible to search engine but you must have to optimise the site for visitors instead of some search engine. So you must have to make your site in such a way that people will love it. Optimising for search engine is too easy you just have to do some raggling around keyword and these things.but to make people love your site your content must be great and website must look beautiful.
There are more than half a billion active websites under the sun and most of the (almost 70%) of them struggle to get traffic due to the high competition and expense of the process like SEO or Digital Marketing. However, you can simple buy targeted traffic from various sources at any time you want! Every paid ad campaign is an attempt to get traffic in exchange of money. However the reasons behind getting traffic are pretty different from each other. Some people buy traffic to get sales, some buy traffic to get leads, some buy traffic for brand exposure, some buy traffic to gain authority and improve rank on several metrics and so more.
Hi there. I have just finished reading your article about getting organic traffic and thought I would just offer my opinion. Getting traffic is really important, but one thing that I have learned over the years of running a website is that Google doesn’t just start to give you their organic traffic for nothing. You really need to prove to Google that you are worthy of their traffic. Getting a big social media following is very important.
Basically, what I’m talking about here is finding websites that have mentioned your brand name but they haven’t actually linked to you. For example, someone may have mentioned my name in an article they wrote (“Matthew Barby did this…”) but they didn’t link to matthewbarby.com. By checking for websites like this you can find quick opportunities to get them to add a link.
Using this data can help you identify additional “buyer” keywords to target and what keywords to stop targeting. Keyword research, content marketing, and link building are things that you need to constantly be doing, even when you reach the top of the search rankings. Many businesses think that they can slow down these efforts once they reach the top, but easing up on your SEO strategy will see your competition take over the top position if you are not continually improving your search engine optimization effort.
First things first, if your goal for content is to drive traffic to your site, then you should be treating your blog like a library, not a publication. Which means you should be creating content with highly-searched keywords (and, of course, business objectives, services, etc.) in mind. After all, no search volume, no chance you drive organic traffic.
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PBP is sort of a cross between a traffic generator and a multi-level marketing scheme, only without the threats that MLM traditionally entails. You’re not absolutely required to sign up under someone, though the program does cost money on a monthly basis. You’re granted access to traffic generation tools, as well as other promotional information and training. The MLM comes in with their referral commissions, which many people use more than the marketing tools themselves. There’s a sizable commission for enrolling new members, as well as seeing them succeed.
Monster-Traffic is another traffic exchange, though it’s initially a little off-putting due to the 1995-style website. It’s a free for all styled advertising list, where anyone signing up becomes part of the audience and an advertiser at the same time. You sign up and you can enter a link into their system, and that link is added to a roster that is send out to every member of the group. Additionally, registration allows a free solo ad; an ad that isn’t drowned out by other advertisers in that mailer.
What I’m getting at is using Google’s related searches to your advantage. Google related search queries are exactly what they sound like—searches that Google has algorithmically associated with certain groups of keywords. So, if you find a keyword that has high volume, is relevant to your target audience and business goals, and has relatively low competition, your job isn’t done. Instead, make sure that you’re taking note of related searches to ensure your content is in-depth and fully addresses the topic.
To do this, I often align the launch of my content with a couple of guest posts on relevant websites to drive a load of relevant traffic to it, as well as some relevant links. This has a knock-on effect toward the organic amplification of the content and means that you at least have something to show for the content (in terms of ROI) if it doesn't do as well as you expect organically.