The Featured Snippet section appearing inside the first page of Google is an incredibly important section to have your content placed within. I did a study of over 5,000 keywords where HubSpot.com ranked on page 1 and there was a Featured Snippet being displayed. What I found was that when HubSpot.com was ranking in the Featured Snippet, the average click-through rate to the website increased by over 114%.
Once you’ve found your keywords (it doesn’t hurt to try and find new keywords, either), look at your old content and see what you might need to add to optimize your content for these striking distance keyword nuggets of gold. Hint: that could include adding new paragraphs and topics, cutting irrelevant content, adding new graphics, adjusting title tags and meta descriptions, etc., etc.
PBP is sort of a cross between a traffic generator and a multi-level marketing scheme, only without the threats that MLM traditionally entails. You’re not absolutely required to sign up under someone, though the program does cost money on a monthly basis. You’re granted access to traffic generation tools, as well as other promotional information and training. The MLM comes in with their referral commissions, which many people use more than the marketing tools themselves. There’s a sizable commission for enrolling new members, as well as seeing them succeed.
Once you have the piece of content you want to repurpose and the keywords you’re optimizing for, Google it. Type in the keywords and hit enter. Then, compare your content to the content that’s front and center on page one. What are they talking about that you’re not? Are there any topics you need to add? Is the content even relevant to what you’re trying to say? Based on the content, what can you assume the user’s intent is with that particular keyword?
Everyone wants to rank for those broad two or three word key phrases because they tend to have high search volumes. The problem with these broad key phrases is they are highly competitive. So competitive that you may not stand a chance of ranking for them unless you devote months of your time to it. Instead of spending your time going after something that may not even be attainable, go after the low-hanging fruit of long-tail key phrases.
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In short, press request alerts are requests for sources of information from journalists. Let's say you're a journalist putting together an article on wearable technology for The Guardian. Perhaps you need a quote from an industry expert or some products that you can feature within your article? Well, all you need to do is send out a request to a press service and you can wait for someone to get back to you.
The Featured Snippet section appearing inside the first page of Google is an incredibly important section to have your content placed within. I did a study of over 5,000 keywords where HubSpot.com ranked on page 1 and there was a Featured Snippet being displayed. What I found was that when HubSpot.com was ranking in the Featured Snippet, the average click-through rate to the website increased by over 114%.
Pumpkin Hacking – This is a term that I came across (thank you Peter Da Vanzo) that seems to describe exactly what we did to continue to grow our traffic by double and even triple digits, month after month. The core concept is simple; focus resources on building what works. What this meant for us was paying attention to the search verticals and content that received the most traffic, most comments, most social shares, and being quick to cut the cord on traffic that didn’t perform.
The Internet is positively riddled with traffic generators. They range from low-quality autorefresh bots using proxies to appear as though they come from around the world, to sophisticated traffic exchange systems powered by real people and real advertising. Ideally, you’ll strike upon the most valuable of these networks when you’re searching, but there’s a few problems.
There is an excellent tool, a plugin, that helps you do this seamlessly. It’s called Yoast SEO and it’s available in a free or paid version. When you start writing your posts, the “Yoast Internal Linking” sidebar opens up and suggests which posts you should be linking to. The primary suggestions are always to cornerstone content, while the other link suggestions are for similar posts or keywords.
Use internal links. One of the best tricks you can use to keep visitor engaged in your website is using internal links. Just use some other post’s link to redirect user and make a visitor spend more time on your website.This can keep visitors on your website for longer, which helps boost your search rankings. Don’t, however, overuse internal links; too many and it starts to look like spam.
Once you have the piece of content you want to repurpose and the keywords you’re optimizing for, Google it. Type in the keywords and hit enter. Then, compare your content to the content that’s front and center on page one. What are they talking about that you’re not? Are there any topics you need to add? Is the content even relevant to what you’re trying to say? Based on the content, what can you assume the user’s intent is with that particular keyword?
You should promote your content on Social Media. There are different strategies on how to do that, but the more effective ones are where you target the same audience that is visiting your website. This way, you’re sure to find the people that are interested in what your website is about. So, how do you do that? Different platforms may have different ways to do so.
This one is so obvious, we’re going to look at it first. Paid search, social media advertising and display advertising (try our Smart Ads Creator!) are all excellent ways of attracting visitors, building your brand and getting your site in front of people. Adjust your paid strategies to suit your goals – do you just want more traffic, or are you looking to increase conversions, too? Each paid channel has its pros and cons, so think carefully about your objectives before you reach for your credit card.
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