This is yet another area that you should pay particular attention to. Thankfully, Yoast SEO will help you in this too. Before diving into it, the SEO title is what is displayed in the search results as the title of your blog post. The Meta description is the concise description that appears in the search results under the SEO title. See the screenshot below, which shows how Yoast SEO helps you populate these critical fields.
Long-Tail Keywords are normally keywords that are between 5 and 8 words in length. The more words you use to describe the search terms your audience may be inputting, the more specific your results will be. By using long-tail keywords that describe accurately the solution you’re providing, you’re helping your audience in finding the very solution they’re looking for. And this will increase the organic search traffic to your blog.
Math – we took a mathematical approach to designing an evaluation model that would allow us to gauge opportunities based on their potential returns. Ultimately this led to the creation of what we now call our keyword opportunity evaluation, which is a financial model that measures the approximate output (traffic) based on a finite set of inputs, including elements like average DA, number of links / linking domains, age of site, content footprint, etc.
Just to make sure we’re all on the same page, let’s talk about how Google ranks content in the search engine results pages (SERPs). When a user goes to Google, Bing, or some other search browser out there, the browser will display results that are best suited to meet the user’s needs or answer their question. To earn organic traffic, you’d better hope that the content you’re creating shows up in the SERPs.
When you have an online business platform it is quite obvious that your viewers/consumers might be having queries or doubts about the content. In place of just giving them a short reply, you should aim for posting content related to the doubts or problems your clients or consumers are facing. You should answer WHY’s or WHAT’s of your clients because when all such questions are put up at Google, your website will be shown at top with all the answers. It would be a nice way to be targeted by Google & have more organic traffic.
Use internal links. One of the best tricks you can use to keep visitor engaged in your website is using internal links. Just use some other post’s link to redirect user and make a visitor spend more time on your website.This can keep visitors on your website for longer, which helps boost your search rankings. Don’t, however, overuse internal links; too many and it starts to look like spam.
The Featured Snippet section appearing inside the first page of Google is an incredibly important section to have your content placed within. I did a study of over 5,000 keywords where HubSpot.com ranked on page 1 and there was a Featured Snippet being displayed. What I found was that when HubSpot.com was ranking in the Featured Snippet, the average click-through rate to the website increased by over 114%.
It’s not enough to produce great content and hope that people find it – you have to be proactive. One of the best ways to increase traffic to your website is to use social media channels to promote your content. Twitter is ideal for short, snappy (and tempting) links, whereas Google+ promotion can help your site show up in personalized search results and seems especially effective in B2B niches. If you’re a B2C product company, you might find great traction with image-heavy social sites like Pinterest and Instagram. Here's more advice on making the most of social media marketing.
You probably visit at least a few sites that are relevant to your business on a regular basis, so why not join the conversation? Commenting doesn’t necessarily provide an immediate boost to referral traffic right away, but making a name for yourself by providing insightful, thought-provoking comments on industry blogs and sites is a great way to get your name out there – which can subsequently result in driving more traffic to your own site. Just remember that, as with guest posting, quality and relevance are key – you should be engaging with other people in your niche, not dropping spam links on unrelated websites.
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It increases relevancy: Siloing ensures all topically related content is connected, and this in turn drives up relevancy. For example, linking to each of the individual yoga class pages (e.g. Pilates, Yoga RX, etc) from the “Yoga classes” page helps confirm—to both visitors and Google—these pages are in fact different types of yoga classes. Google can then feel more confident ranking these pages for related terms, as it is clearer the pages are relevant to the search query.
People love to learn, and webinars are an excellent way to impart your wisdom to your eagerly waiting audience. Combined with an effective social promotion campaign, webinars are a great way to increase traffic to your website. Send out an email a week or so ahead of time, as well as a “last chance to register” reminder the day before the webinar. Make sure to archive the presentation for later viewing, and promote your webinars widely through social media. If you're wondering how to do a webinar, click the link for some tips.