If both page are closely related (lots of topical overlap), I would merge the unique content from the lower ranking article into the top ranking one, then 301 redirect the lower performing article into the top ranking one. This will make the canonical version more relevant, and give it an immediate authority boost. I would also fetch it right away, do some link building, and possibly a little paid promotion to seed some engagement. Update the time stamp.
Plan your link structure. Start with the main navigation and decide how to best connect pages both physically (URL structure) and virtually (internal links) to clearly establish your content themes. Try to include at least 3-5 quality subpages under each core silo landing page. Link internally between the subpages. Link each subpage back up to the main silo landing page.
Believe it or not, you can increase your website presence by consistently blogging and adding outstanding content to the internet. What is most beneficial for your website is that by writing exceptional content, you’re increasing your brand awareness. You’re adding value that is specific to your target audience. If you’re doing this correctly, your “audience” is searching for the very search terms (also known as keywords or key phrases) you’re writing about, and thus, it increases your chances of your website being found in the search results pages (known as SERPs).
This is a topic that for some time has lingered on my mind. Trying to find answers I want to hear or read rather than put in the hard long hours of quality work but it looks like there’s no running away from the truth. Common to what I’ve come across is quality content, consistency and low hanging fruits keywords which have proven to yield results when I started to put it to test. In fact, I agree with you that no good results come on a silver platter. 
Optimise for your personas, not search engines. We all want our website in top listing of any search engine, but something to keep in mind is that, may be you want to make your site visible to search engine but you must have to optimise the site for visitors instead of some search engine. So you must have to make your site in such a way that people will love it. Optimising for search engine is too easy you just have to do some raggling around keyword and these things.but to make people love your site your content must be great and website must look beautiful.
Believe it or not, you can increase your website presence by consistently blogging and adding outstanding content to the internet. What is most beneficial for your website is that by writing exceptional content, you’re increasing your brand awareness. You’re adding value that is specific to your target audience. If you’re doing this correctly, your “audience” is searching for the very search terms (also known as keywords or key phrases) you’re writing about, and thus, it increases your chances of your website being found in the search results pages (known as SERPs).
Mobile traffic: In the Groupon experiment mentioned above, Groupon found that both browser and device matter in web analytics’ ability to track organic traffic. Although desktops using common browsers saw a smaller impact from the test (10-20 percent), mobile devices saw a 50 percent drop in direct traffic when the site was de-indexed. In short, as mobile users grow, we are likely to see direct traffic rise even more from organic search traffic.
When you start writing a new blog post, you should first research the keywords or key phrases that your audience is searching for. Think of what you’re going to write about and brainstorm on a title that will contain your keyword or long-tail keyword within. Of course, your blog post title should be catchy or invite curiosity so that your audience clicks on it. I had already written about how to optimize headings in this post (look for Simple Way #1).

Writing a good piece of unique quality content will rank better in the search engines and it will also encourage people to like it, share it etc. People will not do that with your content if they see it as poor quality. Let’s be honest here, if you were reading something that you thought was pure garbage, would you read and share it? Of course you wouldn’t and neither would I.
There is absolutely no reason why your on-page optimization should not be perfect. It can mean the different between your website showing up on page three of the search results and your website being the top listing. We encounter so many local businesses that simply ignore their on-page optimization (or the prior SEO company didn’t optimize correctly).

In short, press request alerts are requests for sources of information from journalists. Let's say you're a journalist putting together an article on wearable technology for The Guardian. Perhaps you need a quote from an industry expert or some products that you can feature within your article? Well, all you need to do is send out a request to a press service and you can wait for someone to get back to you.

What I’m getting at is using Google’s related searches to your advantage. Google related search queries are exactly what they sound like—searches that Google has algorithmically associated with certain groups of keywords. So, if you find a keyword that has high volume, is relevant to your target audience and business goals, and has relatively low competition, your job isn’t done. Instead, make sure that you’re taking note of related searches to ensure your content is in-depth and fully addresses the topic.
For example, in Facebook, you can target specific groups or user pages that are cohesive with your keywords. You can then promote your website products or blog posts to that audience. In Twitter, you can search by hashtag for some of the keywords you write about. You can then reply or do a mention to that audience and see how your products or blog post can help them solve their problem.
Once you have the piece of content you want to repurpose and the keywords you’re optimizing for, Google it. Type in the keywords and hit enter. Then, compare your content to the content that’s front and center on page one. What are they talking about that you’re not? Are there any topics you need to add? Is the content even relevant to what you’re trying to say? Based on the content, what can you assume the user’s intent is with that particular keyword?
As we briefly mentioned above, your website or blog posts should target your audience (your prospects, your readers). You should be writing to them. You should be asking yourself what your target audience is searching for on Google. Based on that, you should provide the solutions to their inquiries in the form of content that is coherent with their search terms. In other words, the keywords or key phrases you use within your content must coincide with what your audience is actively searching.
You need to constantly monitor your keyword rankings and determine whether or not your SEO efforts are paying off. There are several highly effective SEO tools to help you audit and monitor your website's performance. Not only do you need to be monitoring your rankings but you need to dive deep into your analytics and determine what keywords and traffic sources are producing the most conversions.

Once you've set up an alert within Mention, go to your settings and then 'Manage Notifications'. From here you can select the option to get a daily digest email of any mentions (I'd recommend doing this). You also have the option of getting desktop alerts - I personally find them annoying, but if you really want to stay on the ball then they could be a good idea.
Mobile traffic: In the Groupon experiment mentioned above, Groupon found that both browser and device matter in web analytics’ ability to track organic traffic. Although desktops using common browsers saw a smaller impact from the test (10-20 percent), mobile devices saw a 50 percent drop in direct traffic when the site was de-indexed. In short, as mobile users grow, we are likely to see direct traffic rise even more from organic search traffic.
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The response rate here was huge because this is a mutually beneficial relationship. The bloggers get free products to use within their outfits (as well as more clothes for their wardrobe!) and I was able to drive traffic through to my site, get high-quality backlinks, a load of social media engagement and some high-end photography to use within my own content and on product pages.
You’re not limited to promoting your website or blog posts on Social Media. You can do this with other blogs, especially in your niche. You can reach out to bloggers in the same niche and write a guest post on their blog. If their audience reads and likes your blog post, they may come to your blog to read more of your content. By being able to post your blog post links on other websites, you are effectively practicing the art of “backlinking”. Backlinking is a strategy that increases your website ranking on the search engine results.
Use social media. Build a presence on social media networks like LinkedIn, Twitter, Facebook, Google+ etc. All of these activities help to get your name out and website address out on the internet. Read about how we doubled our social media audience in a week. Add share buttons to your site to make it easy for people to share your content. And write content worthy of sharing. 

This particular site isn’t really an automatic traffic generator. Instead, it’s an old, long-running network for email lists. The idea is to build an email list independent of SEO or Google, which frees you from the rigors of content marketing. You still need to work to generate leads, and you still need a website to pull in opt-ins, but FFA gives you a wide range of tools you can use to succeed. For example, a heat map and Google Analytics integration ensures the system gives you all the information you need to succeed. You can split-test as many as 100 variants on a given page, to make sure you’re using the best one. And, of course, the network is old and long-running, meaning it has a positive reputation and a history of being effective. You can find plenty of support from the staff and other users.
This topic seems actually quite controversial. Google answered the question by what could be taken as a denial. But their answer was kind of open to interpretations. And on the other hand, there are studies (one of them from Moz) that showed linking out has an impact. So, how can you be so assertive? Is it something that comes out from your own experiments?
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