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Hey, Matt! Thank you for your sharing, and I learned much from it, but I still have a question. We began to do SEO work for our site 2 years ago, and our organic traffic grew 5 times ( from 8K to 40K every day). But two years later, it is very difficult to get it grow more, even it drop to 3.2K every day. So can you give me any advice to make our site's traffic grow again? Thank you in advance!
People want to speak their minds and weigh in on subjects they feel passionately about, so building a community into your site is a great way to start a conversation and increase traffic to your website. Implement a robust commenting system through third-party solutions such as Facebook comments or Disqus, or create a dedicated forum where visitors can ask questions. Don’t forget to manage your community to ensure that minimum standards of decorum are met, however.
Text-based content is all well and good, but video can be a valuable asset in both attracting new visitors and making your site more engaging. Data shows that information retention is significantly higher for visual material than it is for text, meaning that video marketing is an excellent way to grab – and hold – your audience’s attention, and boost traffic to your website at the same time.
In my experience, content has impacted SEO and organic traffic more than pretty much any other one element (assuming you have a reasonably clean, fast, structurally sound site). That’s not to say things like sitemaps and link building aren’t important. They are, 100%. But, if you’re really trying to increase organic traffic dramatically, improving and creating content will be your best bet because it's essentially what your site is made up of. Plus, great content can help you earn links and boost your traffic in other ways so it’s what you should start with anyway.
To do this, I often align the launch of my content with a couple of guest posts on relevant websites to drive a load of relevant traffic to it, as well as some relevant links. This has a knock-on effect toward the organic amplification of the content and means that you at least have something to show for the content (in terms of ROI) if it doesn't do as well as you expect organically.
It increases relevancy: Siloing ensures all topically related content is connected, and this in turn drives up relevancy. For example, linking to each of the individual yoga class pages (e.g. Pilates, Yoga RX, etc) from the “Yoga classes” page helps confirm—to both visitors and Google—these pages are in fact different types of yoga classes. Google can then feel more confident ranking these pages for related terms, as it is clearer the pages are relevant to the search query.
Hi Chris, "Good content" means a couple of things - good for readers and good for Google. Good content for readers means that the content answers questions, provides value, offers solutions, and is engaging. You want to keep the reader on the page and on your website for as long as possible. To make good content for Google, you have to provide the search engine with a set of signals - e.g., keywords, backlinks, low bounce rates, etc... The idea is that if you make good content for readers (engaging, valuable, actionable, and informative), your content will get more engagement. When your content gets more engagement Google will see it as good content too and put it higher in the SERPs. Making "good content" is about striking that balance. Let us know if that answered your question!
Traffic data is a great way to take the temperature of your website and marketing initiatives. When you are writing and promoting blog content on a regular basis, you can use traffic data to track results and correlate these efforts to actual ROI. Be sure to look at traffic numbers over long-term intervals to see trends and report on improvement over time.
First, you need to know what content is old. If you have a content inventory, this should be simple. If you don’t, you can use Screaming Frog (free up to 500 URLs) to scrape your blog content and publication dates. Or, if you’re more of a manual person, go into Google Analytics and see which blogs are driving traffic and check when you published them. Tedious, but effective.
As we briefly mentioned above, your website or blog posts should target your audience (your prospects, your readers). You should be writing to them. You should be asking yourself what your target audience is searching for on Google. Based on that, you should provide the solutions to their inquiries in the form of content that is coherent with their search terms. In other words, the keywords or key phrases you use within your content must coincide with what your audience is actively searching.
Other content should then link into that cornerstone content. This creates internal links between your blog posts. Make sure that you always link back to your cornerstone content, to tell the search engines of the importance of that content. Internal linking this way optimizes your SEO. By optimizing your SEO, you increase the organic search traffic to your blog.
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Changing the theme on your website will not give you better rankings. Adding widgets to your sidebars will also not offer you more traffic. Checking your statistics on Google Analytics and/or Google Search Console frequently is also another major distraction and when you do not see the results you want, it can very often make you angry and unproductive.
Once you've set up an alert within Mention, go to your settings and then 'Manage Notifications'. From here you can select the option to get a daily digest email of any mentions (I'd recommend doing this). You also have the option of getting desktop alerts - I personally find them annoying, but if you really want to stay on the ball then they could be a good idea.
Basically, what I’m talking about here is finding websites that have mentioned your brand name but they haven’t actually linked to you. For example, someone may have mentioned my name in an article they wrote (“Matthew Barby did this…”) but they didn’t link to matthewbarby.com. By checking for websites like this you can find quick opportunities to get them to add a link.
Pumpkin Hacking – This is a term that I came across (thank you Peter Da Vanzo) that seems to describe exactly what we did to continue to grow our traffic by double and even triple digits, month after month. The core concept is simple; focus resources on building what works. What this meant for us was paying attention to the search verticals and content that received the most traffic, most comments, most social shares, and being quick to cut the cord on traffic that didn’t perform.
If your content contains zero or few links to other content, this can be a quick win. The idea is that you want to link to other relevant content on your site as well as to external, credible sources. Explained in this Search Engine Land article, interlinking can help you see an uptick in organic traffic because it passes link juice from one piece of content to another, helps improve user experience, opens pathways to less-accessible content for SEO spiders, and more.