You need to constantly monitor your keyword rankings and determine whether or not your SEO efforts are paying off. There are several highly effective SEO tools to help you audit and monitor your website's performance. Not only do you need to be monitoring your rankings but you need to dive deep into your analytics and determine what keywords and traffic sources are producing the most conversions.
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Learning the systems and educating yourself on how to get organic traffic for your website is critical for the success of your business. You will hear some people disagree with this and very often you will see them creating PPC campaigns to drive traffic. This costs money however and for those of you just getting started, maybe there is not a lot of that to spare.
It’s not enough to just share content through social channels – you need to actively participate in the community, too. Got a Twitter account? Then join in group discussions with relevant hashtags. Is your audience leaving comments on your Facebook posts? Answer questions and engage with your readers. Nothing turns people off quicker than using social media as a broadcast channel – use social media as it was intended and actually interact with your fans.

LinkedIn has become much more than a means of finding another job. The world’s largest professional social network is now a valuable publishing platform in its own right, which means you should be posting content to LinkedIn on a regular basis. Doing so can boost traffic to your site, as well as increase your profile within your industry – especially if you have a moderate to large following.
However, you can't describe web traffic gained as targeted traffic. There are many methods for driving traffic using SEO, videos articles etc. However one would not describe this as the best tool to achieve a commercial objective with a business. There are many tools eg. http://real-traffic-webfire-review.blogspot.co.uk/ that allow for free traffic generation but more importantly by using the right keywords produce targeted traffic. Targeted web traffic is the key to sales conversion.
Mobile traffic: In the Groupon experiment mentioned above, Groupon found that both browser and device matter in web analytics’ ability to track organic traffic. Although desktops using common browsers saw a smaller impact from the test (10-20 percent), mobile devices saw a 50 percent drop in direct traffic when the site was de-indexed. In short, as mobile users grow, we are likely to see direct traffic rise even more from organic search traffic.
Mobile traffic: In the Groupon experiment mentioned above, Groupon found that both browser and device matter in web analytics’ ability to track organic traffic. Although desktops using common browsers saw a smaller impact from the test (10-20 percent), mobile devices saw a 50 percent drop in direct traffic when the site was de-indexed. In short, as mobile users grow, we are likely to see direct traffic rise even more from organic search traffic.

Google Analytics is an invaluable source of data on just about every conceivable aspect of your site, from your most popular pages to visitor demographics. Keep a close eye on your Analytics data, and use this information to inform your promotional and content strategies. Pay attention to what posts and pages are proving the most popular. Inspect visitor data to see how, where and when your site traffic is coming from.

Basically, what I’m talking about here is finding websites that have mentioned your brand name but they haven’t actually linked to you. For example, someone may have mentioned my name in an article they wrote (“Matthew Barby did this…”) but they didn’t link to matthewbarby.com. By checking for websites like this you can find quick opportunities to get them to add a link.
Learning the systems and educating yourself on how to get organic traffic for your website is critical for the success of your business. You will hear some people disagree with this and very often you will see them creating PPC campaigns to drive traffic. This costs money however and for those of you just getting started, maybe there is not a lot of that to spare.
This is a topic that for some time has lingered on my mind. Trying to find answers I want to hear or read rather than put in the hard long hours of quality work but it looks like there’s no running away from the truth. Common to what I’ve come across is quality content, consistency and low hanging fruits keywords which have proven to yield results when I started to put it to test. In fact, I agree with you that no good results come on a silver platter. 
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The first step that I take is to do a quick Google search to find pages on my domain where I've mentioned the keyword in question so that I can add an internal link. To do this, I'll use the following search query, replacing DOMAIN with your domain name (e.g. matthewbarby.com) and KEYWORD with the keyword you're targeting (e.g. "social media strategy"):
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